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  • Hiding in Plain Sight

    This article is part of an ongoing series on behavioural psychology, exploring personality, scarcity, social dynamics and the ways our environments shape behaviour. Or how narcissistic…

  • The Scarcity Operator

    How a person running on empty turns control into a management style. The Goalposts We all know what it feels like. You reach an agreement with…

  • Kicking the Safest Dog

    Why the people we feel safest with get the blame that belongs to the world. The scene A kitchen, early evening. One person cooking dinner for…

  • When the Help Becomes the Harm

    How an AI safety system gaslit me, by its own record, and what its engineers need to hear.

  • The Current Collapse of Customer Service

    Why it’s happened and how to fight back using the very machinery that broke it. Last week I sent this email. Paraphrased and trimmed, but faithful:…

  • Half a Pint

    the hidden question behind every confident read of another person

  • Shadow Adoption

    Half your staff are using AI behind your back, so is your CEO and the ban was never going to work. The waiting room Three or…

  • Star of the Week

    How a well-meant ritual taught me that the system influences how people behave, and that the why has to travel with the what. The meeting Thirty…

  • The Convenience Illusion

    Or how a trillion-dollar company taught me that indifference scales better than incompetence. I spent four and a half hours in an Apple Store today that…

  • The Power of Stories, Part One: Behind the Glass

    Why nations rise and fall on narrative, and how a story saved my life. Part One of three.

  • The Power of Having Nothing Left to Lose

    “The only thing we have to fear is fear itself – nameless, unreasoning, unjustified terror which paralyses needed efforts to convert retreat into advance.” Franklin D.…

  • Sorry By Name, Not Nature

    Remembering Scott Sorry I first met Scott Sorry sometime around 2006. At the time, Scott had recently joined The Wildhearts as bassist. They were my favourite…