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  • Everyone Chasing the Ball

    Or positioning is what wins during periods of change. At school break time, football rarely looked like football. Someone produced a ball, jumpers became goals, and…

  • Lean, The Missing Stabiliser

    How teams overcorrect after a shock, and why lean brings them back. My first business started in 2003 with almost nothing. Five years of experience in…

  • The Case Against Documentation

    And one of the many things I learned through the medium of LEGO. Sometime around 2010 or 2011, a major UK broadcaster decided it was going…

  • Free-to-Play Forecasting

    A top-down approach when you have no data to go on For years I did what everyone does. I opened the spreadsheet, typed in retention curves,…

  • How Much Do Whales Spend?

    A quick look at spending tiers in free-to-play mobile games. Over the last few weeks I’ve been building a set of planning tools for mobile free-to-play games,…

  • Team retention and culture

    The small things that keep people around I’ve written elsewhere about why I set up Kempt, what we built, and what I learned the hard way…

  • Game & Software Development Issues

    And how to avoid them A risk matrix is a useful planning tool at any stage of development. It helps you anticipate problems, agree mitigations early,…

  • What Happened to Dead Five?

    Two years ago, with the help of some very good friends I setup Dead Five as I saw an opportunity in HyperCasual games. It was (and…