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  • Sunk Cost Bias

    Series: Cognitive Biases Sunk cost bias is one of the easiest traps to fall into because it feels like a virtue. It sounds like commitment. It…

  • Action Bias

    Series: Cognitive Biases Action bias is what happens when momentum becomes a proxy for competence. People feel useful. Leaders feel decisive. The team feels like it’s…

  • The Danger of Cognitive Bias

    Series: Cognitive Biases I used to think the hardest part of building games was technical. The engine, the platform, the tooling, the bugs that only appear…